By understanding the power of immersive media, you can take your career to new heights. Look into taking courses with us at our GRX Immersive Academy and become a pioneer in the transformative field of XR.

On October 18th, the USC Charlotta Bass Journalism & Justice Lab was warmly received at the Fisher Museum for a captivating and illuminating session on photogrammetry. This engaging event, expertly led by GRX Immersive labs, aimed to empower individuals with the knowledge and tools to drive social change through this innovative technique.

Fast forward to the current rapid progress of AI – my emotions are mixed, yet I believe we can channel these emerging technologies to foster discussions, oversight, and even level playing fields. After six months of experimenting with Midjourney for pitch decks, GRX Immersive Labs recently delved into crafting AI-generated film trailers for "Dracula" and "Frankenstein" using tools like Midjourney and Runway ML. These tools expedite video creation in a fraction of the time traditional methods demand. While this isn't a complete substitute for tradition, it undoubtedly aids in time-saving and enhances artists' communication with their teams.

Our motivation to explore these tools came after reading insightful blogs and watching YouTube videos. To better understand the pros and cons, I engaged my long-time friend and editor, Don Thiel. Together, we've cut ripomatics from stock footage to pitch ideas to Netflix, leading to meetings and excitement. Wanting to blend this skill with generative AI, we took on the challenge of recreating public domain titles like Dracula and Frankenstein.