About GRX
There is no passion to be found in playing small - in settling for a life that is less than the one you are capable of living.
Nelson Mandela
TAPROOT SYSTEMS OF SHARING + EXPANSION
GRX is driven to create extraordinary experiences. Inspired by the taproot - a large, central, and dominant root from which other roots sprout laterally - we exist to amplify storytelling and power the collective.
What We Believe
Storytelling
It all starts with the narrative and the most important story is the one we tell ourselves. We must share our unique perspectives through storytelling so we can collectively impact the world.
Personal Legacy
Empowering each other as creators to shape the world into what we want it to be and teaching the next generation how to design a future that is equitable and inclusive of everyone.
Mastery
We design our story worlds, training programs, and core business around the practice of creative mastery. The desire to practice and perfect basic principles with a goal to excel in the application of more complex methods is critical to our teachings and personal mission.
Creative Entrepreneurism
Even if you don’t want to start a business we challenge you to learn how to think like a business so you can become investable vs. just employable.
THE POWER OF PIXEL SHIFTING
When you start to see the formative aspects of your reality as individual pixels of existence, you can start to shift how you see yourself, how the world sees you and how you see the world. We can do that with virtual reality. But this is about the expansive universe of self. That’s when the real stories are born. Unencumbered and fully vested in individual truth. That’s when you start to create your world.
Who We Work With
We work with talented creators, educators, brands and organizations who are shaping the future.
Our intention is to create compelling stories and enable others to do the same. The place we move from is empowerment.
ALTON GLASS
Team
Alton Glass
Founder + Head of Immersive
Alton Glass of GRX Immersive Labs is a visionary entrepreneur who leads a team of new media gurus that are tackling contemporary issues through immersive storytelling.
Glass is an Unreal Engine Virtual Production Fellow and is the Co-Creator of TIME magazine's "The March". The March is an immersive installation on 1963 March on Washington featuring Martin Luther King Jr's iconic "I Have a Dream" speech.
His latest project POV: Points of View is a sci-fi VR series that explores the impact of implicit bias on artificial intelligence and law enforcement practices.